PODCAST
Reach Group
The Reach Group is a boutique consultancy that provides fresh insights and clear thinking about the Connected Generation. They provide the tools you need to engage the modern marketplace. In the Reach Group Podcast Lisa Johnson shares her extensive knowledge, keen insights and translates the latest research on the Connected Generation into actionable strategies and profitable marketing ideas. Learn the 10 cravings of Generations X and Y – the most coveted and notoriously hard to reach consumers in the marketplace. SUBSCRIBE
Podcasting
Podcasting is the future of marketing, being discovered and formatted by a connected generation. Motivation for using podcasts will vary depending on your company's content and marketing goals. Whatever your business, creating a voice for your brand will give people someone they can depend on. In our “Pull/Pass” marketplace podcasting allows you to entertain, educate and inform your audience. Open the door to connections, conversation and dialogue that will make you the hub and source for your customer’s needs.
NEIGHBORHOOD
Build a neighborhood; your customers become one another’s neighbors and provide the content for conversations around your brand. Encourage dialogue by providing a forum for your customers to ask questions and find answers. Produce customer audio or video and allow their thoughts to be your content.
Questions. Answers. Suggestions.
Tips. Opinions.
DOCUMENTARY
Everyone wants the real story. Raw, uncut. Your company will deliver true-life emotion and thoughts that go beyond the standard news. Provide your customers with a voice; let them tell their story in their own words, produce segments using their audio or video.
Life. Friends. Emotion. Thoughts.
CONFESSIONAL
Are you a risk taker? The viral market has provided a way for reality to be engaging. Everyone wants to know the inside man. Leak your own product details or information to create the buzz you want your audience to interact with.
Viral Marketing’s newest invention. Rumors. Speculation. Theory. Assumption.
CONTINUING EDUCATION
Give your students or employees a clear view of your profession, filled with real visual examples and conversations with the top leaders. Provide them with the opportunity to enrich their life anywhere, on the commute home, while walking the dog or standing in line for a concert. Podcasts make continuing education practical, easily accessible and offers cutting edge training to students and professionals.
Insight. Knowledge. Inform. Facts.
BEHIND THE SCENES
There is always a little mystery to the on goings of what you do. Behind the scenes will give your audience a backstage pass to the secrets, hidden news and insider information they crave.
Insider Information. Secrets revealed. Private places. Hidden news. Behind closed doors.
HUMOR
A show designed for amusement that brings people back for the next episode where you strategically position your brand. Design the episodes around one character, an ensemble, or build them around an original topic each time.
Product Placement. Sponsorship.
Entertainment.
HOST
Provide a voice to the new generation. Create a community around your host and give customers a trusted source for information. Start conversations around your brand with interviews, inside scoops and people on the street.
Conversations. Interviews. Discussions. Commentary.
Launch
You’re ready to break into podcasting. You want your company to be the hub, the source of information in your field and for your customers; but you don’t know where to begin. We’re here to collaborate with you and take the proven steps to make sure you aren’t overwhelmed with the process time and education it takes to have a good launch. Before you post your first podcast learn from other company’s common mistakes. All podcasts require a format, structure, pre-planned and consistent release dates in a polished completed series.
Be prepared for your launch. We provide simple instructions to meet your needs and inspire you to enter the podcast market.
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Measurement of Current Content(more info)
You know your content and have an available library of information. Our content strategist will conduct a design assessment and create a strategy for your podcast utilizing your content and meet your marketing goals. We will take you through our process to achieve a tailored podcast to
suit you and your audience. -
Podcast Production(more info)
Our production staff designed this process to guide you effortlessly through the pre-recording meeting where we smooth out your presentation, coach your voice talent and ease you into the world of audio podcasting. Our editor and production staff will then take your raw content and transform it into an appealing podcast package. To complete your podcast’s polished sound we offer original composed music.
The voice of your podcast will be chosen based on your company’s podcast style and format. You can use a local talent, someone from within your company or anyone from around the country. You don’t even have to worry about travel; we use the latest voice capture technology in a local studio, which utilizes real time digital recording from studios anywhere in the country. We can be in the studio with you no matter where you live. -
Visual Podcast Design(more info)
Appealing to a broader audience can be achieved through entering the world of podcasting, but incorporating your company logo into the audio package creates a visual appeal. We will design a cover icon for your podcast, just like a cd cover attracts a customer, so will your cover icon. For your video podcast we will transform your logo into a moving image that will play at the start and close of your cast.
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Online Exposure(more info)
After deciding on a good launch date and release schedule for your podcast, the next step is adding it to the number of online directories available. Whether you have a paid or unpaid subscription-based podcast it is a good idea to interview other podcast hosts and appear as a guest on other podcasts. Cross-pollination is one of the best ways of getting your name, service
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Tracking Downloads & Assessing Market Impact(more info)
It is simple to add a page counter to your podcast but only effective if your main concern is to track hits from your website. Because your podcast will be viewed through online directories, iTunes and customers passing it on to friends you will want to get a realistic grasp of your market.
We know stat information is key to convincing board members that podcasting is a worthy marketing endeavor. Stats are always more helpful when they are a complete picture of the impact on the market.
VODCAST
A VODcast is an online (typically pre-paid) subscription based program. What separates VODcasts from video podcasts is the television series style entertainment they provide. VODcasts are primarily 20-40 minute long episodes of a series and the majority of our marketing will not fall into this category. Because Tivo has fueled an attitude of entitlement, we believe in the near future the market will make VODcasting the ideal way to retrieve entertainment. Our team is ready to respond to this by providing a path for our customers to grow into this new wave of entertainment. The pioneers of VODcasting are a Dutch based company. Visit their website for more info on VODcasting.
VIDEO PODCAST
These are video clips, viral video, easily shared through email, IM, reposting or adding to a blog or personal webpage. Viral video can be useful in Viral Marketing or Underground Marketing because it is usually formatted as a video clip and is easily accessible and shared. A Video Podcast can be a part of a series of episodes, but each episode is contained in a single flash file.
PODCAST
A podcast is an audio or video program; it can be easily downloaded to any iPod, mp3 player, cell phone or computer. Podcasts can be listened to and/or viewed as many times as your customer wants and by subscribing to the podcast RSS feed each new episode is immediately downloaded when it becomes available. Podcasts are distributed in an on-demand format on the internet and can be downloaded, archived on a website, listen to or viewed directly online. Podcasting is the updated way to provide information, entertainment and spur new ideas to broaden your customer base.
How do I track the podcast’s influence?
Customers will be offered a free subscription to a portion of each episode, a tip from an episode or the first few episodes in a series, depending on your company’s preference. The free episodes will be tracked by the number of downloads or counted with a site tracker. Your podcast’s style and show format will determine if your subscription will remain free. iTunes does not offer podcast tracking. But Podtractor, the industry’s leading statistic and analysis program, will track the amount of reposts, blog mentions, message board posts or search engine hits. Online surveys, such as Podtrac, can be added to any podcast.
What kind of a community will the customer join?
The community will be hosted on your website. If you already host an online community we can integrate it with the podcast community. There are many options to give your customers once they join the online community. We will assess your market and ask customers to either pay a fee for each download or purchase a series package. You may choose to give your customers free subscriptions to the series for providing you with their email address. Subscribers, of any kind, will be able to interact with one another via message boards, ask questions regarding the podcast they just heard/saw or be a part of creating the next series episode. We will work with you or your in-house website designer to encourage current community members to join your podcast community and make a seamless integration between both online communities.
How long should my podcast be?
The majority of podcasts are an average of 5-10 minutes long. The length of your podcast will depend on the podcast’s format and style. For example, if you are producing a comedy series then initially, 3-7 minutes will be appropriate. But, if you are producing an informative, host based, podcast then you can expect to produce a 10-20 minute podcast. If you include tip podcasts these are typically 1-3 minutes and can be produced from material in a previous podcast.
How will you choose the best format for my series?
We will take you through our process to achieve a tailored podcast to suit you and your audience.
Our content strategist will conduct a design assessment and create a strategy for your podcast that utilizes your content and meets your marketing goals. Our production team develops two format options that align with the content strategist’s recommendation and offer you the proposal before proceeding with production.
How will I know people will want to watch?
Peer to peer influence, Pass Marketing, is crucial to advertising in today’s market. As a part of this connected generation our staff doesn’t only have our finger on the pulse, we are influencing the speed that it flows. We will individualize your podcast to appeal to this generation, reconnect your brand or connect with a new customer. This may mean inviting reactions and comments, hosting a competition or offering promotional passwords to unlock discounts to products. Our content strategist will provide you with a personalized road map of the essentials for your brand to break into this exploding community.
Why should I spend marketing money on Podcasting?
Many marketing experts believe podcasting is viewed much like the web was 10 years ago. Today the majority of us cannot imagine our daily life without the internet. Yet there was a time when companies wondered if they should invest in websites or internet marketing. Although television and radio commercials still have a long life, podcasting is the internet’s answer to the changing marketplace.
Reach out to your customer; give your brand a voice that people can depend on.
Updates and advice on using your service or product.
Provide information to your investors or clients.
Appeal to a larger audience and secure good public relations.
Provide commuters with entertainment or education.
Encourage people to share information about your brand.
Find a new audience and connect on a personal level.
Make your staff experts, providing them with the knowledge to inform.
